Entrepreneur 500 Top Franchise
Over 160 Locations
ShelfGenie asked Fortunian to audit its digital marketing and recommend strategies to 4x conversions.
During our first data mining session, we identified ShelfGenie’s most important challenge and opportunity: the lack of a capable internal marketing team.
Over a 12-week period, we generated job descriptions, interviewed candidates, and recommended three hires with zero marketing experience. We then led a 12-day digital marketing crash course, teaching topics like SEO, marketing automation, AdWords, social programming, and native advertising.
This homegrown team increased conversions by 400%, dropped the cost per conversion by 75%, and cut marketing management costs by 81% -- saving ShelfGenie $650,000 a year in marketing management costs.
When top franchisee Andy Pittman became CEO of ShelfGenie, he called on Fortunian once again to audit their digital marketing and website development.
We began an aligned partnership where Fortunian receives a percentage of net new revenue created for ShelfGenie. We’ve doubled leads and appointments in every key ShelfGenie market using our scientific growth approach, and we continue to deliver breakthrough quarter-on-quarter results.
Increase in Conversions
Decrease in Cost Per
Conversion
Decrease in Marketing Management Costs
Saved in Marketing Costs
Per Year