ShelfGenie

“Help Us 4x Conversions and
Grow More Efficiently”

Entrepreneur 500 Top Franchise

Over 160 Locations

hero

Our expertise:

THE CHALLENGE

ShelfGenie asked Fortunian to audit its digital marketing and recommend strategies to 4x conversions.

challenge

OUR SOLUTIONS

During our first data mining session, we identified ShelfGenie’s most important challenge and opportunity: the lack of a capable internal marketing team.

Over a 12-week period, we generated job descriptions, interviewed candidates, and recommended three hires with zero marketing experience. We then led a 12-day digital marketing crash course, teaching topics like SEO, marketing automation, AdWords, social programming, and native advertising.

This homegrown team increased conversions by 400%, dropped the cost per conversion by 75%, and cut marketing management costs by 81% -- saving ShelfGenie $650,000 a year in marketing management costs.

When top franchisee Andy Pittman became CEO of ShelfGenie, he called on Fortunian once again to audit their digital marketing and website development.

We began an aligned partnership where Fortunian receives a percentage of net new revenue created for ShelfGenie. We’ve doubled leads and appointments in every key ShelfGenie market using our scientific growth approach, and we continue to deliver breakthrough quarter-on-quarter results.

400%

Increase in Conversions

75%

Decrease in Cost Per
Conversion

81%

Decrease in Marketing Management Costs

$650k

Saved in Marketing Costs
Per Year

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