Employees: 55,000
Revenue: $21 billion
Cox asked Fortunian to look at their existing assets and come up with strategies and business models that would produce $1+ billion in revenue.
We brought four projects from zero to launch, each within weeks, including a
Smart City platform for Cox City Services currently deployed in three cities.
HomeScreen was an internally developed wireless router that required a highly effective marketing strategy. In eight weeks, our social proof campaign brought the router to #1 on Amazon.com and sold out its full inventory. It was the first of several times Cox leadership would approach Fortunian to find profit gems within its business.
Featured on AmazonInvolved was an education app and communication portal connecting parents with their children’s teachers. In just 16 weeks, we conducted a deep dive into the education space, identified a lucrative pain point, developed a platform that created a new market, and launched a working app that integrated with 70% of Georgia school systems across three student information systems.
Within a few weeks of launch, Involved attracted 2,000 users and gave parents a mechanism to meaningfully engage with their child about school. When the company decided to shift focus from education, the platform was shut down, and some parents cried.
Line & Sight was a community product experience launched in just 15 weeks to create an asset in the Outdoor category. We mined search traffic, media, and asset building to identify the optimal market opportunity. We then developed a gamified platform with user-generated content, an editorial process, and an SEO and traffic strategy for growth. Within four weeks after launch, Line & Sight became the largest fishing community on Facebook, and remains an active destination for enthusiasts. Cox leadership was thrilled once again, and soon tapped us for an even bolder initiative.
Cox City Services is a Smart City solution for Cox2M, the new IoT business division of Cox Communications. Within eight weeks, we conducted stakeholder interviews with Nevada CTOs and CIOs, conducted extensive market research, and synthesized this knowledge into 30 ideas within the Cox City Services framework. We developed three MVPs in a turnkey mode, leading design and product management. The product is now deployed in Las Vegas, Henderson, Nevada, and Tempe, Arizona.
