INSTITUTES FOR THE ADVANCEMENT OF HUMAN POTENTIAL
“Help Us Update Our Technology Stack and Reach More Families”
Years in Business: 65+
Families Helped: 10,000+
Years in Business: 65+
Families Helped: 10,000+
The Institutes asked Fortunian to audit its marketing and programs, then recommend
growth and conversion strategies as part of a larger digital
transformation.
Our audit revealed The Institutes lacked sales and marketing funnels to capture leads and sell course registrations, as well as a modern digital presence.
We led a website redesign using a crowdsourced design contest, generating dozens of options in weeks applying our unique process for cost-effective, creative efficiency. In parallel, we created a comprehensive digital marketing strategy, engineered sales and marketing funnels, optimized page speed and other proven conversion techniques, and coached The Institutes’ team on how to use these new assets.
Our partnership continues into 2021 with a focus on demand generation, optimizing our digital marketing strategy, and increasing The Institutes’ webinar and course conversions.
With technology and marketing on autopilot, the nonprofit research team can now focus on their mission: helping thousands of children and families around the world.
